Haligone helps local boutiques get better online exposure and helps them give their consumers better delivery experience.
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The hardest part of this project was that it was two-sided market meaning we had two very distinct type of users. The first type of user was a boutique owner and the second type of user was the consumer. Int he end, we interviewed over 30+ boutique owners in Halifax.
Next, I created the customer journey from the pain points I learned during the user interview stage. I found out that for Haligone to grow quickly we had great opportunities especially during the "delivery" and "adding inventory" stages.
Through various usability interviews during the research process, I optimized this work flow so that the users could add
their friends and their gift ideas as fast as possible.
My role at Haligone Technologies was being a UX designer and front-end developer.
For my UX designer role I did:
For my front-end role I did:
The hardest part of this project was that it was two-sided market meaning we had two very distinct type of users. The first type of user was a boutique owner and the second type of user was the consumer.
After finding out the persona type for boutique owners and consumers, the next step was to come up with user workflows.
After coming up with the personas, we needed different solutions for the delivery problem boutiques and consumers have faced. Thus, I led a fast sprint design session where we implemented Day 2 from Jack Knapp's Sprint book where each one of us produced as many paper prototype solutions as we could.
Below are some of the paper prototypes we came up with:
Once each one of us came up with potential solutions. We got together and voted screen by screen which ones we liked the best. At the end of the day, we had a mix of paper prototypes that I could later turn into wireframes.
To do usability testing and creating the initial user interaction, we began wireframing with Figma. We chose Figma because of the ease of use for its collaboration functionality compared to other alternatives such as Balsamiq.
After more than a dozen usability interviews with the wireframe with both boutique owners and consumers, it was time to create a high fidelity design in Adobe XD. Below are some sample screens:
