Launched The New Viewer For 8+million users per year

Context

Planitar prides itself on delivering reliable floor mapping tools for real estate companies to streamline their sales process. The main users of its flagship product, 'The iGUIDE Viewer,' are homeowners who use it to measure and explore spaces to see if they are a good fit. However, users struggled with mobile usability issues. As the lead designer, I introduced a new mobile-friendly design system, resulting in increasing the usage rate for both desktop and mobile at least 45% and received a migration rate of 98% from our users.

MY ROLE

Interaction Design

Visual Design

Design System

Prototype

Data Analytics

PLATFORMS

Desktop Web

Mobile Web

YEAR

2022-2023

Problems

I interviewed 5 potential users via guerilla user interviews and did extensive research on our Google Analytics.In the end, I identified 3 primary problems:

OPPORTUNITY

🤔HOW MIGHT WE DESIGN AN APP THAT IS MODERN, FAST AND RELEVANT?

Goals

For each challenge, I converted them into opportunity so we can improve the Viewer user experience.

ℹ️

Faster Information

Show more information faster to the user when they are navigating the virtual tour.

📱

Easier Navigation

Make it easier for our users to navigate especially on mobile their virtual tours.

😍

Modern UI

The redesign of the visual interface should feel modern and consistent with the new Planitar Design System.

DESIGN ITERATIONS

The web app went through 3 iterations before we decided on the final look and user experience.

PLANITAR DESIGN SYSTEM

The complex nature of the app necessitated more than 40+ screens covering  measure tools, information presentation with tags and floor map navigation. To maintain consistency and ensure efficient design to dev handover, I developed a modular design system based on reusable components and their states, such as cards,  tag lists, and  menus.New colours and typography have been created for a new modern design look and feel.

Final Design

The final designs below have been released for our  8+ million users world wide  coming from 20+ countries.

MOBILE RESPONSIVE DESIGN RESULTS

Following the release, the mobile bounce rate decreased by 51% over the next six months, while the average usage time increased by 46%.

DESKTOP RESULTS

Following the release, the web bounce rate decreased by 54% over the next six months, while the average usage time increased by  96%.

TAGS RESULTS

After a year of launch, we had more than 10k+ tags created by our customers and users across North America.

OVERALL RESULTS

In the next 6 months after the release, we doubled our unique visitors and also had 95%+ migration rate to the new design of the Viewer from our customers.